GALEN
There aren't many of us. Loads of Jalens (thank you Mrs. Rose). But only a choice few Galens roaming the streets. Started as a curse. Became a novelty. Now? Well...now I'm pretty O.K. with it. People remember such things. Hopefully this collection of bibs and bobs is somewhere near as memorable. And if so...thanks. It was fun. Even when it wasn't.
NASCAR
It started at zero and ramped up to 212 in no time flat. From the Darlington Stripe to the Dover Monster. From Talladega Days to Hollywood Nights. From firecrackers to flyovers. All along, doing everything and anything to find new ways to tell the story of turning left. What a journey.
BOOMSHOT
It dawned on us one day after a particularly grueling shoot, maybe the way forward was to create
a company that would allow us to make anything we wanted, where we wanted, when we wanted.
A place where all the people we liked working with could come together and create cool stuff. Alas...Boomshot was born.
ESPN
Let's just say that there's a person. And say that person is a ginormous sports fan. And just for the sake of argument, let's make this person an advertising creative. What would be the ideal, dream client for such an oddball? Well...if it's not the Worldwide Leader, then I don't know what it is.
MLB
How does an agency work with a client's in-house creative service team on a struggling sport that requires minute to minute topicality each and every week? Well, you do it by breaking rules.
And creating them as well.
FOX SPORTS
Sales people sell. That's what they do. Sometimes they sell commercials. More accurately, they sell the convergence of three brands in an ad-like object. Some view these things as a nuisance. And some look at them as an opportunity to creatively bring brands together. (I'm not the first guy)
WIMBLEDON
They've been playing tennis at Wimbledon for 147 years. So when the broadcast rights moved for the first time in history, it's a relatively huge deal for the tennis world. We chose to ask prospective viewers one simple question about all things grass. Which side are you on? The answers didn't disappoint.
MSNBC
Imagine you're in a conference room at 8 am. Now imagine it's on the 20th floor of 30 Rockefeller Center. Now imagine it's November 7th, 2016 and you are there to talk about marketing a news network with the president of that network...on the day the world stood still. I didn't have to imagine it.
SEC/ACC
College sports are a big deal in this country. And two of the most prestigious conferences went as far as to create their very own channels. But what happens when the game ends? The void needed to be filled with content as great as the games. And we got a chance to tell people about all of it. Game on.
30 FOR 30
It started as a simple enough idea. 30 movies. 30 directors. Honoring 30 years of ESPN. Easy peasy.
But what would hold it together? And what if it took off and became more than a little celebration? What if I told you 150 movies later it's the most beloved sports film series ever?
WYOMING WHISKEY
They said "you can't make bourbon outside the bourbon belt." But we didn't listen. Instead we started from scratch...building a brand that felt as huge as the mountains that surrounded it.
TABASCO
Tabasco is ubiquitous. Many brands claim to be or even strive to be considered such. But few are. And Tabasco is one of them. If you asked most people they would think it's made in a huge factory somewhere. It's not. It's made on an island in Louisiana by the McElhenny family. They called. We answered
YESTERDAY
When you do something for a while, you collect stuff. Good stuff...bad stuff. Some stuff doesn't even feel real anymore. And some of it simply remains. It's the stuff you build on. The stuff that became the building blocks of now. Here's some of my stuff.